The Customer Advantage

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Developing skills for the downturn: 3 books every seller should read this holiday season
The holidays are a season of indulgence (friends, family, food) and perspective (retrospectives on the past year and optimism for the new). They also…
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Kyle Koch
New
What marathons can teach us about bridging the gap between strategy and execution
Corporate environments are overrun by cliches, the default language of the overwhelmed and harried. One of the most frequent: "It's a marathon, not a…
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Kyle Koch
Coming soon
This is The Customer Advantage, a newsletter about Helping align those who support B2B tech and the people who buy and use it..
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Kyle Koch
The Customer Advantage
Bridging the gap between those who work in enterprise technology and those who buy & use it.

The Customer Advantage

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