Archive - The Customer Advantage

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Developing skills for the downturn: 3 books every seller should read this holiday season

The holidays are a season of indulgence (friends, family, food) and perspective (retrospectives on the past year and optimism for the new). They also…

Nov 29, 2022 •

What marathons can teach us about bridging the gap between strategy and execution

Corporate environments are overrun by cliches, the default language of the overwhelmed and harried. One of the most frequent: "It's a marathon, not a…

Nov 21, 2022 •

This is The Customer Advantage, a newsletter about Helping align those who support B2B tech and the people who buy and use it..

Nov 20, 2022 •

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