Archive - The Customer Advantage

Developing skills for the downturn: 3 books every seller should read this holiday season

The holidays are a season of indulgence (friends, family, food) and perspective (retrospectives on the past year and optimism for the new).

Nov 29, 2022 •

What marathons can teach us about bridging the gap between strategy and execution

Corporate environments are overrun by cliches, the default language of the overwhelmed and harried.

Nov 21, 2022 •

This is The Customer Advantage, a newsletter about Helping align those who support B2B tech and the people who buy and use it..

Nov 20, 2022 •

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